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Excerpt from Inside Karl Rove's Diary:

It's all simple Magic 101. You keep your audience concentrating on one thing while you're setting up the trick. Illusion, prestidigitation, three-card political monte.

We keep 'em focused on Palin's loving-mom persona, her simple no-nonsense way of talking (and thinking), her affinity for guns and hunting and hockey, her decolletage, her upswept hair, her brash, assertive style, her lipstick, her cute little retarded baby. Meanwhile, with the other hand, we're deflecting the atttention away from McCain while trying to keep her negatives hidden: the several dozen scandals and ethical lapses that have already surfaced, her total lack of national and international knowledge and experience, her tendency to, how shall we say, expand the truth parameters.</font>